12 days of Deadpool marketing campaign

Day 4 of Deadpool was the front cover of Empire magazine and also one of Deadpools christmas list. this is an above the line marketing technique as  it is a clear advertisement for the film. However the christmas list is definatly below the line as it is setting the tone of the film.

Marketing of Deadpool

Marketing of deadpool from Ian orttewell

I think one of the most interesting marketing techniques is the way that “Deadpool” set himself up a tinder account, this is very unconventional but seems only right considering the character.